Oct 11, 2017 annegillion No comments exist

National Novel Writing month – or NaNoWriMo as it’s widely known – is fast approaching. Yes, come November 1, many of us will be poised to tackle the task of writing 50,000 words in 30 days. That’s roughly 1,666 words per day … every day. Needless to say, commitment is needed, and you’ll find the…

Jul 22, 2017 annegillion No comments exist

As a business owner, you may have encountered the term business blog and wonder what you have to do to get started. Is it even worth bothering? Well, if you’re not sure whether your business needs a dedicated blog, the following 10 reasons should help make up your mind 1  Buying habits have changed The…

Apr 6, 2017 annegillion No comments exist

We’ve all heard the expression: “ A good friend is someone you might not see for a while, but when you do, you pick right up from where you left off.” Well, that pretty much sums up how I feel about Buy Local Norfolk. This not-for-profit networking group meets once a month in various venues…

Apr 4, 2017 annegillion No comments exist

Have you ever wondered what compels  a customer to stay loyal to a product or brand? Why are some people unwavering in their allegiance to a company even if they have to pay more for that brand’s products or services?  How do businesses make their ideal customer aware that they exist? Well, according to best-selling…

Mar 10, 2017 annegillion No comments exist

Do you run an artisan business with an interesting back story? Did you leave a well-paid job to follow your passion for boat-building? Or, have you ever sat in corporate meetings dreaming about running a village bakery? If so, you are sitting on a golden marketing opportunity. Authentic back stories are very appealing. Consumers love…

Feb 19, 2017 annegillion No comments exist

You’ve decided it’s time to start a blog for your business but you literally don’t know where to begin. There’s so much information coming at you about keywords and SEO that you’re completely confused. Hopefully, this blog post checklist will help. Let’s imagine that business is going well. You have lots of events in the pipeline, such…

Feb 14, 2017 annegillion No comments exist

Having recently seen a whole swathe of newspaper colleagues lose their jobs, it’s obvious that the internet has changed everything – including the rules around marketing. Gone are the days when paying for an ad in the local paper would be enough to keep a supply of customers coming to your business. Circulation has dropped…

Feb 3, 2017 annegillion No comments exist

For small business owners, the internet can feel overwhelming and over-crowded. Trying to stand out in the face of fierce competition can leave many people who run a small business feeling lonely and confused. It’s true that competition for a high search engine ranking is fierce. But is it true that you have to spend…